Two Years' Zadig & Voltaire Refused LVMH Sword IPO

Describe France with ambition. fashion brand Zadig & Voltaire Not too much.

According to the world clothing and shoe net, Thierry Gillier, founder and chairman of Zadig & Voltaire, has revealed the future plan of brand management in its exclusive interview: the brand may increase its sales to 500 million euro in 5 years, and then seek independent listing, and before that, it will complete a new round of financing by the end of this year.

The goal is clear, but everything is still in the stage of "talking about". According to Gillier, at present brand It is entrusted to the French bank Rothschild & Cie Banque to look for investors. In the ideal plan, the new investor will only occupy a small share of the brand equity, and will not become the controlling shareholder of the brand, and also need to have the strategic advantages of technology or supply chain, so as to provide financial support for the brand while providing support for the brand in the subsequent operation.

"What we need is not just capital, but more importantly, we need strategic support," Giller stressed in response to a reporter's question. "We are a very new brand. At present, it is a special presence in the field of luxury brands. We urgently need the right people to become our strategic partners and take us to the next stage."

Zadig & Voltaire has only been in the past two years since its establishment. But with the product's richness and the strategy of integrating art into products, stores and brand image, the brand has gained popularity in the domestic and international markets of France, and now there are independent stores in more than 40 countries and regions. Among them, France, as a local market, is still a major selling point of the brand, contributing about 1/3 of annual sales. The markets in North America and Asia are close behind, while the growth in the US, Korea and China is particularly eye-catching.

This high growth potential is probably the most important reason why Zadig & Voltaire is so confident that it can attract the best investment. According to past reports, it once rejected the invitation to buy L Capital, the world's largest luxury group LVMH, before and after 2012. At that time, it also chose the so-called "ideal strategic partner". It sold its 30% stake to the US private equity fund TA Associates at a price of 180 million euros.

"We do not need partners of a multi brand group." Giller said.

Christopher Tate, general manager of Zadig & Voltaire US branch, once again stressed the confidence of the company in all brands: "I don't think there will be many brands like us in the market. We are not LVMH or open cloud incubator brand, we are completely independent growth. Now we realize that it may take 20 years in the past to make it possible."

The brand has launched perfume, which will also be a breakthrough point in the future.

When asked if they would come to China to find buyers, Giller gave a positive answer, and believed that the strong performance of the brand in the Chinese market might make Chinese investors more interested.

When it comes to planning for new investors, Giller says it will continue to increase the size of the menswear store. At present, men's clothing is the fastest growing category of brand sales. The latest financial data show that annual sales growth exceeded 300%. At the same time, the brand will also increase investment in accessories, handbags, perfume and other fields. The short-term goal is to double the sales volume of the next year.

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