CHIC Technology Marketing Area

According to the world clothing and shoe net, after nearly 20 years of rapid development, China has become the largest and fastest growing country in the world. Electronic Commerce As an opportunity, CHIC will provide a comprehensive solution for exhibitors to meet the needs of different exhibitors from the perspective of integrating terminal channels, understanding trends and gathering quality resources.

CHIC2017 (Autumn) for the first time set up a CHIC technology marketing area sponsored by Fuli, Hong Kong and macrocosm in the North Hall, through the tools and methodology of global marketing and global operation, as well as providing online social platform for garment enterprises to help enterprises around. market Strategy, commodity strategy, positioning strategy and other comprehensive decision-making provide data reference. At the same time, we are carrying out brand Publicity, member marketing, sales payment and other links to provide services.

　　 Tmall

From the global marketing to the global operation, Tmall has helped to transform the clothing brand in an all-round way. With the help of these leading marketing, operation tools and methodology, more and more high-quality brands such as international brands, domestic famous brands, designer brands, and buyers' stores have entered Tmall. To help traditional brands develop online channels -- to promote the vitality of the brand release line -- through intelligent stores and global marketing, to truly achieve superimposed growth on line and line, and new retail is becoming the three step standard of clothing brand.

On this basis, Tmall has released many tools and methodologies such as global marketing and global operation. Its essence is to stimulate consumers' potential shopping demand through digital GMV, precision marketing and other means, so as to promote the comprehensive transformation of clothing brands.

Through access to Alibaba's brand data bank, Tmall provides a reference for brands around the market strategy, commodity strategy, positioning strategy and so on. This project, known as global marketing, has helped a series of brands successfully upgrade conversion rate, repeat purchase rate and exposure.

　　 WeChat payment

Starting from WeChat payment, we will fully open up users, payment, demand, service, online and offline channels, businesses and merchants, and display the marketing ecological closed-loop created by brand WeChat payment with a large display board to everyone present.

　　 Chinese fashion

So far, Zhongfu fashion has released 9 categories of 13 categories of clothing industry new media list, data sources from the new list, Qing Bo and other authoritative big data platform, as well as WeChat, headlines, a little bit of information, Taobao, Jingdong, Youku, watercress, Mei pat and other mainstream mobile app traffic terminal. Analysis of the influence of big data in the whole industry of garment industry, the most professional is the China Garment Fashion Industry Research Institute, which is founded by the China clothing association and the investment fund of the German hop fund.

At the CHIC2017 (Autumn) exhibition site, Chinese clothing will announce the latest list of Chinese brand new media and the related index in August.

Zhongfu fashion has been committed to "guiding capital to quickly enter high-quality service enterprises and helping both sides of investment and financing achieve win-win results".

In the first half of 2017, the investment market distribution data of equity investment market, compared to the Internet industry's 82 billion 353 million yuan, the investment amount for the textile and garment industry is only 1 billion 231 million yuan, less than two percent of the Internet industry. For this reason, the Chinese fashion will arrange the Commissioner to contact the investment and financing enterprises. Welcome to the scene to discuss and promote the production and financing of the garment industry to help the industry develop better and maximize capital appreciation.

　　 Fuli "100 million"

"Billion order" is an intelligent online system tailored to the fashion industry. The brand will upgrade the traditional order to "Online + offline + data operation" intelligent ordering through the arrangement of 100 million orders.

Entering the era of mobile ordering, we can enjoy the following resources: Fuli - Hong Kong and Hong Kong Promotion Alliance, sharing Fuli advertising resources. Big data analysis, targeted placement of the whole network advertising, from the mass buyer library accurately matched buyers. Intelligent order system, quick fill in the bill, contributed to the two sale. B2B2C mode, through downstream sales channels.

The site also has a live red live room, through the "billion Ding" cooperation brand to try on, try to interact with online fans, online order. In the CHIC2017 (Autumn) scene, the major brands can experience the "billion order" platform in the North Hall, and feel the convenience brought by intelligent ordering in 360 degrees.

More interesting reports, please pay attention to the world clothing shoes and hats net.