Tianhong Shopping Mall Entity Store Online, The First "Cloud Store" Opened

Tianhong mall official website information disclosure, in September 30th, the company's first pilot "cloud shop" officially launched online rainbow.

It is reported that after the operation of the pilot store is mature, other stores across the country will also be gradually launched.

The company said that in the whole channel strategy of the rainbow, "double entry" mode is one of the important initiatives, that is, online to the entity store to set up "experience shop", and the entity store will open "cloud store" online.

It is reported that China World Trade Center rainbow as the first pilot cloud store, selected some department stores on line sales, customers can be all-weather, anytime, anywhere in China World Trade Center rainbow store, enjoy the goods and services of the physical store, genuine new, offline sales, inventory sharing, promotion, price consistent.

Customer in

After browsing, buying and paying goods, you can choose.

You can also choose to go to the physical store to try on and pick up yourself, and you can handle customer's after-sales service under the online and offline.

Take the lead and

To build a retail listed company on WeChat's application platform, Tianhong shopping center has launched the complete channel product of +PC terminal + mobile terminal last year.

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There is no denying that China's commercial real estate is not doing well. Although the area is increasing year by year, it is in fact an era of great commercial retreat. This is very related to the invasion of e-commerce. After all, the top 100 consumer goods account for less than 10% of the total retail sales, so the impact of e-commerce is very large.

"Therefore, we come to a conclusion that the era of aimless consumption ends and the era of brutal competition is coming.

In fact, when you go to the shopping center, you can see that our retail sales are falling down continuously, and the experience is more experienced.

These experiential formats, which are very strong in children, entertainment and interaction, have already come out, and what kind of business will be replaced by the commercial areas that we are letting out? Niche products, design products and personalized products will fill these commercial areas. "

Xie Meng commented on the shopping mall.

The combination of imagination and business is the way for the good Plaza to provide consumers with experience. According to Xie Meng's way of thinking, it is to give consumers good N reasons.

This combination means simply to achieve a concept of "people have my essence", for example, every shopping center has a movie theater, especially 3D.

This is the best way to achieve this goal. It is not only 3DiMax, but also the largest in the country, with a total of 2500 seats.

If entertainment and catering can only give customers an excellent sensory experience, then the pformation and pformation of "department store" in the Plaza will give the Department two dreams.

The management of Zheng Jia Plaza believes that department stores must enter shopping centers, and shopping centers must also enter department stores. Therefore, the best thing is to create "small and beautiful department store" of "big shopping center" - Hi department store.

If it's just business, it will eventually block itself in the small box.

Real business is not simply to make money. Business is to create a brand, create a story, and form a dream. Money is only a by-product of this brand, story and dream.

From the view of Zheng Jia square, this concept is not an idiotic dream.

As Xie Meng finally summed up the good Plaza, "making a regional shopping center is not difficult, but can you praise the whole world?" only by integrating culture, creativity and dreams into the business philosophy of shopping centers can one day become a global benchmark and be praised by the whole world. At this time, do we need to consider "vulgar" indicators such as sales and market share?