Tianjin Sports Goods Market Two Level Differentiation Serious

With the approaching of the Olympic Games, all kinds of sporting goods on the consumer market have become a best-selling product.

From sports shoes, sportswear to all kinds of racket and equipment, it seems to be able to catch up with sports products, all on the Olympic express.

However, reporters learned that the phenomenon of high and low polarization of sports goods on the market is more prominent, and consumers are also troubled.

Reporters recently learned from a department store in Tianjin that sports goods are really popular nowadays.

The salesperson said that in addition to the well-known brand sports shoes and sportswear, they are also popular, such as tennis racket, badminton racket, football equipment and other products, have also become the focus of consumer attention.

But businesses also revealed that for some of the higher grade professional and quasi professional sports goods, they still buy more and less.

For example, an imported brand badminton racket, which was seen by a reporter in a shopping mall, sells for a price of up to 1680 yuan, while a tennis racket with the same brand sells for a high price of 3460 yuan.

It is understood that similar high priced sporting goods are rare, 500 yuan a soccer ball, 1500 yuan sports shoes, thousands of rackets and so on, it is not difficult to see them in the major shopping malls.

Although these equipment or high-tech or special functions, and even meet the professional standards of international competition, but for ordinary consumers, it does seem a bit "high and small."

In contrast, low-end "popular" sporting goods are often sold in some supermarkets or small shops.

It is understood that, with the help of Olympic business opportunities, these goods that were not regarded before were suddenly becoming the new favorites of consumers. Unfortunately, these low-priced products, though cheap, are difficult to guarantee.

Take a badminton racket for sale only 18 yuan, for example, it is difficult to guarantee material quality or workmanship, even the basic quality is difficult to guarantee. As a set of "sports protective devices", the price is only 20 yuan, but the crude plastic material and rough workmanship are unacceptable.

It is hard to imagine how consumers can use these cheap "equipment" to achieve a better vision of the Olympic Games.