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What Benefits Will The Development Of MICE Industry Bring?

2012/9/21 9:05:00 36

ExhibitionEconomyDevelopment

According to some

Exhibition

According to relevant information, the direct revenue of Shanghai's Convention and exhibition industry last year was about 1 billion 800 million yuan, with a turnover of 55 billion yuan and an audience of over 4 million 800 thousand people, including over 400 thousand overseas audiences.

According to the Shanghai tax department forecast, in 2002, Shanghai and the "exhibition economy" related industries, only venues rental, freight, advertising and other industries revenue amounted to 150 million yuan, the tax revenue generated will be around 8 million yuan.

In the first half of this year, Nanjing, the Yangtze River Delta, held 60 exhibitions, 90 meetings, 1 million 500 thousand spectators and 230 thousand participants. The total income reached 2 billion 200 million yuan.

Economics

Initial benefit.


Wang Lingyi, a doctor of the Shanghai Academy of Social Sciences, said

Development

The exhibition economy will be as follows:


Access to quality resources


The development of convention and exhibition industry means that various industries can get comparative advantages in products, technology, production and marketing in an expanding open tide, thus greatly reducing the opportunity cost of domestic resources and helping to enhance their comprehensive competitiveness.

The most essential significance of exhibition to the local economy lies in a wider range of opening, more practical comparison, more precise selection and more effective allocation, so as to achieve more quality growth to enhance the economic safety coefficient.

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Strengthen service function


The Convention and exhibition economy helps the central cities enhance the radiation force and influence to the surrounding areas and enhance the service function to the surrounding areas.

The development of MICE economy in Shanghai will benefit from the whole East China region.

At present, the total import and export volume of Shanghai port accounts for 1/4 of the total foreign trade volume, and more than half of them come from the surrounding areas.


Enhance support


The development of primary industries and third industries needs support from relevant service industries.

Apart from finance, insurance and pportation, exhibition is an extremely important service.

In order to survive and enhance the international competitiveness of the manufacturing industry, convention and exhibition has been a common concept in western countries.

Because large and professional exhibitions are often barometers of market share and profit prospects, financial co operation agencies often decide the relevant financing intensity according to the precise response of the first line of exhibition.


Increase employment opportunities


The development of convention and exhibition economy will directly stimulate the market prosperity of foreign trade, tourism, hotels, pportation, pportation, insurance, finance, real estate, retail and other industries, thus effectively promoting the development of the third industry in the local area.

According to expert estimates, the industry driving factor of the exhibition industry is 1: 9, that is, the revenue of exhibition venues is 1 yuan, and the related income is 9 yuan. Therefore, the service industry, tourism industry, advertising industry, catering industry and communication industry will benefit from the exhibition industry.

According to the introduction, each additional 1000 square meters exhibition area can create nearly a hundred job opportunities. In 1996, Hannover World Expo created 100 thousand job opportunities.


Convention and exhibition can converge huge information flow, technology flow, commodity flow and talent flow, and will have an inestimable influence and catalytic effect on the national economy and social progress of a city or region.


 

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