Mist And Mirrors: The Positive And Negative Sides Of Small Clothing Tags

Although the clothing tag is small, it is a link between production enterprises and consumers.

It plays a huge role in disseminating corporate culture and enhancing and protecting the reputation of clothing enterprises.

Therefore, the clothing label is generally regarded as the name card of clothing.

Textile and clothing at present

Nowadays, as long as we are in the luxury section of metropolis, the luxurious clothing stores will always come into view.

At the same time, with strong color change, stimulating lighting effect plus the charming smile of Miss guide, it is inevitable to make people feel dizzy and desire to buy.

However, how many consumers know how many people's "activities" are quietly playing out under this gorgeous appearance?

At the beginning of September 2011, a girl who had just graduated from university wanted to be a member of a company engaged in textile and garment products and foreign trade business in Guangzhou.

The company said big, small is not small.

It's big because it has more than 10 Korean brand clothing stores in Guangzhou, Shenzhen and Hangzhou.

It's small because the headquarters is a small warehouse in the suburbs except for the 3 humble offices.

The boss of the foreign trade company, including the boss, has fewer than 10 people.

The boss arranges for the work which the flower wants to burn is also very strange, is carries on his daily clothing hanging tag sample to contact the Guangzhou local enterprise to help to make.

On one occasion, the boss couldn't get away with anything else, so she sent her good tag to the warehouse in the suburbs.

After arriving at the warehouse, flowers were burning, and several workers in the warehouse were busy trying to cut off the hanging tags of one of the Korean clothes, and then switched to the new tag of the production.

When I saw all this, I suddenly understood what happened.

Originally, the company he applied for is a "black shop".

After they got some of the Korean brand clothes, they cut the tag in the warehouse, removed the collar mark, dismantled the water and washed the label, then installed their own collar and tag.

Finally, these clothes become high-end Korean brands, and then they can be sold in exclusive stores in Guangzhou, Shenzhen and elsewhere.

Even some of these "OEM" clothes will be sent to the outside world, especially in the shopping malls of some western cities.

However, she did not have any idea at that time, and she thought she had nothing to do with her working sister.

However, after just a month's work, she was fired by the company without any reason.

She learned from the side population that this company has become a practice.

The purpose is not to let the same person know too much, to fry another time interval, and then invite another one.

In a fit of anger, "brave" flowers want to burn students to shake this matter to the media.

Thus, a secret that has existed for a long time, which only people in the industry know, is publicly owned by the world.

With the in-depth investigation of relevant local departments, an underground industry chain attached to the interests of "OEM" clothing also emerges.

It is understood that for a long time in the clothing wholesale market of the station west road in Guangzhou, there is "hidden" numerous clothing accessories shop.

As long as the money is provided, they can provide all kinds of accessories including tag, hanging grain, plastic bag, main trademark, size label, component label, water washing label and place trademark, almost all the clothing related accessories.

And what brands the customers want to make, they can make what brand, enough to package a garment exactly the same as those imported from origin.

And these tag prices are quite cheap, according to the material price of 2 or 3 cents.

This money is negligible for the great benefits of changing ordinary clothes into brand clothes.

What is even more shocking is that some of the merchants selling such fake and shoddy clothing products are not only engaged in business activities, but also part-time and free of charge.

At a clothing wholesale shop, the salesperson told the customers who came to the market that you must change the labels and the tag so that customers would not be able to visit the wholesale market for the same price difference.

At the same time, the handshake taught the customer how to cut off the signs without the origin and washing method, and then sew up the new signboards.

We have not reported articles on fake and shoddy clothing products, but it is rare to know so much about them.

The criminals only need to spend a very small sum of money to make a set of international brand clothing tags and trademarks. The original cheap clothes can appear in high-end clothing stores and shopping malls, and the price is soaring tens of times.

Such a farce is a "Da Vinci" reprint in the textile and garment industry.

It is understood that the current textile and clothing products "OEM" counterfeit sale has become the industry's profiteering "hidden rules".

In addition, in the past, most of us only knew the production, supply and marketing of fake and inferior products, but now the counterfeiters began to gradually form a new mode of production, supply, teaching and sales.

As the saying goes, "rogue is not terrible, afraid of rogue culture", this new model of fake and shoddy industrial chain is worth the attention of all relevant departments.

Women love shopping is a well-known thing.

In addition to their natural instincts, who can really understand that in the current Chinese clothing market product homogenization is becoming more and more serious under the premise that we all want to flaunt personalized today, to choose a suitable suit of clothes is not an easy thing.

Chongqing white collar lady hung belongs to a city woman who has been troubled by clothes for a long time.

It is true to say that fashion is the trend. From exploding head to smoky makeup, from sling skirt to Hon Han dress.

Once popular, it is a gust of wind. Basically, the streets are wearing similar styles of clothing.

How to dress differently is certainly related to personal collocation and aesthetics.

But when choosing clothes, how to stand out in many brands and attract customers' attention is a problem that garment enterprises need to solve.

At the end of the week, Ms. hung began to use the habit of shuttling in the major clothing stores and counters.

To her disappointment, this winter brand is still dominated by coats and down garments, and the styles haven't changed much.

However, when she came to a short windbreaker, she could not help but stop.

What attracted her eyes was the hanging tag on the windbreaker.

This is an imitation metal triangle folded plastic tag made of plastic, with a small Chinese knot underneath it, which is very happy.

Open the tag, first of all, "cold weather, you should add clothes."

Warm greetings.

The next thing is fiber content, water washing and so on.

After watching the tag, with Miss Hong's understanding smile, she asked the salesman to take her clothes off and walk into the fitting room.

After selecting the size, Miss hung bought the windbreaker.

In fact, this windbreaker is similar to other brands of windbreaker in terms of styles and fabrics.

It is said that the windbreaker is slightly more expensive on the price, but miss hung did not hesitate to buy it.

What really touched Miss Hong's customary goods than three houses? Where are the customers who are cheaper to go? No doubt, it is naturally a beautiful appearance with a warm tag tag.

Miss Hung said that it would be easy to feel the heart and soul of the designer and the clothing manufacturer for this dress.

A brand that pays attention to the details of its products is naturally invested in its products.

It is unnecessary to say that the production of clothing enterprises is first-class clothing.

That's why she decided to buy the windbreaker that wasn't too cheap.

Although Miss Hong is just one of many consumers, her views represent the majority of consumers' ideas.

Clothing tag is the inevitable product of the development of modern clothing culture. It plays a positive role in improving and protecting the reputation of clothing enterprises and promoting products.

As the saying goes, "Buddha depends on gold and clothes are made by man". For our textile and clothing products, the tag has become the "wedding dress" of clothing products in a sense.

In the investigation of clothing market, I found a brand of clothing in Guangzhou.

Their tag design is very ingenious, and almost can regard this tag as the instruction manual of this garment.

The brand size of this brand is almost the same as usual, but it adds a page in the middle.

It lists in detail what kinds of fibers, proportion and fiber properties of the garment, and even printed the temperature of the washing clothes, the way of washing, and what kind of cleaning agents and how to maintain after washing.

From a consumer's point of view, such a tag seems to be intimate and comfortable.

At the same time, we can see that this brand clothing enterprise is very responsible to consumers.

If I want to buy it, I think consumers have no reason not to buy this brand of clothing.

In the life of a little careful consumer is not difficult to find that the general brand clothing brand of its tag production is very sophisticated.

In the way of washing on the tag, the vast majority of miscellaneous clothes are simply printed with several figures.

The high-end clothing will be clearly explained to the consumer in words, for example, the iron pattern in the washing graph has a dot, two dots, three dots in the middle of the iron, and a fork on the iron and a fork under the iron.

To be honest, most of the ordinary consumers, especially young consumers, are not necessarily professionals.

Such examples are too numerous to mention in the water wash graphics library, which really makes the consumers very embarrassed.

It is worth noting that many textile and garment enterprises have begun to focus on the relevant certification marks they have obtained on clothing labels.

For example: cotton, pure wool certification, ISO certification, green product certification and so on.

This is a very good thing. It can not only make consumers feel at ease, but also indirectly publicize their corporate image.

In addition, some enterprises also use bar code and other anti-counterfeiting methods on the clothing tag.

The sages said that "great events in the world must be made in detail", and the small clothing tag is a vivid demonstration of the details of success or failure.

At present, more and more textile and garment enterprises have realized that clothing tag has become a propaganda window to reflect brand integrity and enhance brand value, and has become a sharp weapon to enhance the core competitiveness of the brand.

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It is understood that clothing label has gradually become the focus of the EU, the United States and other countries to set up technical trade measures for China's clothing exports.

However, the awareness of the relevant clothing enterprises in our country is far from enough.

Relevant departments in the daily inspection and supervision of the test results of the tag is not optimistic, because export clothing tag does not meet the requirements and encountered returns, claims incidents occur from time to time.

In May 2010, a garment manufacturer in Quanzhou, Fujian sent a batch of clothing products to the United Arab Emirates according to the order requirements.

After the arrival of the goods, the products were seized by local customs.

The reason is that the label of the clothing products is not suitable for the actual situation of the products.

The products have been held in the UAE customs for half a year.

The direct or indirect losses caused by this period must be borne by the Quanzhou enterprise.

This case fully shows that most of our small and medium-sized clothing export enterprises do not pay enough attention to the tag, and the consequence is that they suffer huge economic losses.

The experts told us that the reasons for the discrepancies between the tag and the fiber content of the export enterprises in China are mainly due to the fact that many garment factories do not know the real ingredients of the fabrics, and they are not aware of their own risk awareness, and blindly rely on the suppliers' brand tags.

The price of textile raw materials has increased and cost increases at home and abroad, so that some textile enterprises can compress the cost by using some low-grade fabrics through the characteristics that are not easily distinguishable, so as to gain greater benefits.

Take the blended clothing as an example, the United States, the European Union and many other countries and regions have different mandatory provisions. Therefore, our clothing export enterprises must correctly label the textile components and tags so as to ensure that the export products meet the requirements of the importing countries.

In addition, in the domestic textile and apparel market, the use of tag is not standardized or even chaotic.

In fact, before purchasing the textile and garment products, consumers who had seriously studied clothing labels were estimated at less than 10%.

Why do most consumers do not take clothing labels seriously? In the final analysis, most of the tags on the domestic clothing market are "waterflooding" and have long lost the trust of consumers.

In terms of fiber content, it is common to see that it is pure wool with a little wool, and the chemical fiber is 100% cotton.

Some manufacturers even invented inventions and made some unwarranted fiber names to flicker consumers.

It is understood that some clothing enterprises to the label of clothing label "water injection" has almost become the textile and garment industry common "hidden rules".

What is more, they simply hang on to the clothing tag.

In early 2011, Mr. Zhang bought a coat for 388 yuan at a clothing store in Tianmen pier, Hankou, Hubei.

Due to the fact that there was no careful inspection at the scene, it was not until after returning home to find that the dress did not have a tag.

After querying the relevant knowledge of clothing tags, he suspected that he bought fake and shoddy products.

So on the second day, they found the merchant demanded return.

However, the salesperson in the mall told him directly that he could not return the goods and could only buy other goods at the same price.

The salesperson also emphasized that all the clothes in their shop did not have a tag, and no customer ever asked for a refund because they did not have a tag.

Later, the shopkeeper did not agree to return the goods. He also told Mr. Zhang that the tag was "water injection".

Mr. Zhang had to find a consumer association, but businessmen came to a "dead pig is not afraid of boiling water hot" in any case is not retreated.

At present, Mr. Zhang is preparing to solve this problem through legal procedures.

In fact, our law clearly stipulates that all clothing and shoes sold in domestic stores and shops should be hung with tag. The tag should indicate the manufacturer's name and address, product name, size, material, washing method, product execution standard number, product quality grade, product quality certificate and so on.

No doubt the final winner of the dispute caused by the clothing tag is Mr. Zhang, but this tossing down is really annoying.

Similarly, because of the clothing tag, the consumer's doubts still happen in Ms. Wang of Chengdu.

After buying clothes at a clothing store, she found two more tags, namely the original tag of the clothes and the tag of the clothing store.

The above price tag adds up to four.

There are three prices on the tag of the dress itself, one is the tag price printed on the tag, 398 yuan, and 1000 yuan for the price tag. In addition, there are 500 yuan price stickers on the top.

Then, because the store is a chain store, it hangs the shop's own tag on the original card.

The price is 209 yuan, she finally bought it, the price is 209 yuan.

At the same time, she also found that the name tag on the clothes did not indicate the place of production and production.

Ms. Wang looks confused. A dress has two tag and four price. In exchange, no one can see the doorway clearly.

However, Ms. Wang, who was busy with her work, chose silence and did not find out the details of the business.

This is evident from the confusion in our domestic clothing market.

With the improvement of clothing comfort, safety and functionality requirements, the contents of tag will be more and more.

The globalization of China's garment industry is a foregone conclusion. No matter export export or foreign market, enterprises can not avoid the problem of tag.

China's textile and garment enterprises can play a beautiful industry war, "clothing tag" is a key that can not be ignored.