Wenzhou Shoe Enterprises Register International Trademarks To Enhance Market Competitiveness

In recent years, with more and more enterprise With the implementation of the "going global" strategy, a large number of independent brands have sprung up in Wenzhou. Export enterprises 。 Recently, sponsored by the World Intellectual Property Organization and the State Administration of industry and commerce, the "effective utilization of the Madrid business country registration system seminar" held in Wenzhou announced that at present, the number of international registered trademarks in Wenzhou has reached 5303, and 546 in the first half of this year.

At present, 5303 pieces in the city. International registered trademark There are 4340 international registration of Madrid trademarks, accounting for 1/6 of the total. In terms of international brand building, a large number of enterprises such as CHINT, Kangnai, AOKANG, 26.60,0.28,1.06%, tiger, Semir and so on in Wenzhou have improved the competitiveness of Wenzhou's international market through the international registration of trademarks.

Trademark international registration is the first step for the brand to enter the global market, and also the core competitiveness of enterprises. The city's industry and Commerce Bureau said it would continue to strengthen its guidance on the international registration of trademarks. Through specific measures such as "one step", "push one" and "protect one course", it will organize regular training of trademark for export oriented enterprises every year, popularize international registration knowledge, and guide enterprises to make use of their own trademarks in international trade and enhance their international competitiveness.

In other words, Wenzhou is now stepping out of a brand driven economic sustainable and healthy development. Up to now, the city has registered 111 thousand registered trademarks, 24 well-known trademarks, 300 famous trademarks in Zhejiang, and 377 famous trademarks in the city.