Layout Brand War: East Yijia Creates A New Mode Of Garment Industry.
China is a large populous country. Behind the huge population data, it is a huge one.
Clothing market
Demand.
Clothing and accessories
It is closely related to the life of every one of us.
In the coastal areas, there are many world-class clothing processing enterprises, but they are not the brand names of world clothing.
In Beijing, the world's famous clothing brands are booming. How can the small and medium-sized garment enterprises in Beijing develop their encirclement?
"Despite the fierce competition in the garment industry, we still had a good battle in the first half of the year, and the output value of the company is high. It is expected that the sales target for the second half of this year will be realized ahead of schedule."
Duan Guangyin, deputy general manager of Beijing East Yijia Weiye garment company, said in an interview with HC reporter.
In today's fierce competition in the garment industry, what is the mystery of the growth trend of Yijia Weiye?
Breakthrough in design
At present, the weakness of China's textile and garment industry is the design.
Innovation ability
Lack.
The phenomenon of homogenization of clothing products is serious.
Many enterprises hire designers or go out for training to solve their thinking problems.
The development of Eastern Yijia Weiye is based on design.
According to manager Duan Guangyin, East Yijia Albert is located in Daxing District, Beijing. Since its start in 1999, it has gone through nearly 10 years. The company is dominated by costume design and has strong strength.
In the past 10 years.
Yijia Weiye experienced a perfect pformation from weakness to growth.
At present, it has a professional and strong design team, and has its own factory with more than 500 employees.
It is reported that in view of the current fierce competition environment, Yijia Weiye began to think and change, and finally locked its eyes on the college students' clothing market.
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