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Columbus 2011 Spring And Summer New Product Conference Successfully Held

2010/8/21 15:47:00 99

From August 16, 2010 to August 19th, China's most competitive outdoor sport. brand Kolumb ( Kolumb At the Shanghai Warner International Conference Center, 2011 spring and summer new products were held with the theme of "Tobeexcellent flying dream". Release conference 。

Columbus 2011 spring and summer new product conference successfully held

Kolumb (Colombian) outdoor sports brand, founded in 2003, is dedicated to the research, design, production and sale of outdoor products, providing consumers with a wide range of outdoor products including clothing, shoes, bags, tents, sleeping bags and so on. After 7 years of hard work, Kolumb has sold more than 300 sales terminals, and its annual sales growth rate exceeds 70%. It has developed into one of the most competitive outdoor sports brands in China.

Kolumb (Columbia) general manager Wei Qinghua {page_break}

At the opening ceremony held in August 16th, an interactive game called "flying dream" opened the prelude to this conference. Kolumb (Columbian) distributors and partners from all over the country have shared the good wishes and wishes for themselves, their family members and the common cause of Kolumb (Colombian), and look forward to seeing the dream come true again when we meet again.

Columbus's new products in spring and summer 2011 Order-placing meeting

Gong Yong, manager of brand promotion department of Kolumb, shared his thoughts on Kolumb. He said that environmental degradation and urbanization have made more and more people live in depression and irritability. Outdoor sports is a kind of sport that lets people relax and be happy. Outdoor industry is also one of the most sunny businesses nowadays. As China's most competitive outdoor brand, Kolumb will be the best platform for outdoor sports in China. {page_break}

Kolumb (Colombian) sales director Ma Xiaodong said in his speech, Kolumb (Columbia) annual sales doubled growth, inseparable. Distributor With the joint efforts of other partners, Kolumb will take the "hand in hand" cooperation strategy as the core, close to customers, close to the market sales policy and attractive incentive policies, and improve the communication mechanism to provide customers with a full range of sales support, from the two dimensions of customers and terminals, to achieve the 2011 sales target, to achieve China in 2013. outdoors The first brand lays a solid foundation.

Columbus step 2011 spring and summer new product order meeting

Wu Bin, manager of Kolumb (merchandising department), said Kolumb (Columbia) will be based on product innovation, independent research and development, combined with fashion and function, and develop the product line into a full range of products covering beginners, advanced and professional enthusiasts.

Subsequently, a model show featuring "multicolored Xinjiang" brought a full feast for the guests. The models are dressed in Xinjiang's Kolumb (Colombian) 2011 spring and summer new products, walking on the T platform made up of Xinjiang map, making the scene seem to span the space and time, and permeate the thick Xinjiang customs. {page_break}

Columbus step 2011 spring and summer new product order meeting

Kolumb (Colombian) new spring and summer products in 2011, inspired by the local customs and customs in Xinjiang, naturally blend the natural scenery and cultural atmosphere of Xinjiang from the color to the patterns, such as the vast desert, the Silk Road, Kroraina historic sites, national instruments, and so on, and interpret the spirit and concept of "Kolumb back to the original countryside". Fabric, Kolumb (Columbia) continues the purpose of low carbon and environmental protection, in addition to the Kolumb (Columbian) independent research and development of Komb-tex (waterproof, breathable), Komb-dry (sweat absorption, fast drying), Komb-shade (anti ultraviolet) fabric, the use of environmentally friendly bamboo carbon fiber materials and 100% recyclable, degradable SympaTex fabrics, while giving consumers professional protection, advocate environmental protection and love the earth!

It is understood that Kolumb (Columbian) spring and summer 2011 new product line integrated into the Explore Exploration Series, Travel Backpackers series, TrailRunning off-road running series, Jeep self driving series, Element classic series, Supplement special supply series and so on six major series.

Among them, the Explore Exploration Series takes the theme of "exploring Manasi". The product is functional and professional, suitable for mountaineering, hiking and traversing. The Travel Backpackers series takes the theme of "shooting Sally wood" as the theme. The product has certain functions, which is suitable for backpackers to go camping, hiking and other outdoor travel. The theme of the TrailRunning cross-country race is "extreme speed Eden Lake". The product has ultra light and fast drying functions, and is suitable for off-road running. The Jeep self driving series takes the theme of "Yue Xing Korla" as the theme. The product focuses on comfort and applies to personalized and free tourist space, such as vacation, photography, fishing, etc. There is also a classic Element series featuring "never out of stock" and a special Supplement series specially designed for activities.

If Columbo, the great navigator 500 years ago, carried his personal dream to discover the new world, today's Kolumb will take off at a higher starting point and create a wider world.