The Innovation Of Big Wool Weaving Industry Has Become The Soul Of Pformation And Upgrading.

Innovation becomes the soul of pformation and upgrading

Dongguan Dalang town is the first batch of "China's sweater town", because the wool weaving industry is a traditional industry, and the financial crisis has also affected Dalang town.

But no one thought that the "forced force" brought about by the crisis promoted the structural adjustment and pformation and upgrading of the big woolen weaving industry, and achieved remarkable results.

Innovation is the soul of promoting the development of enterprises. This is the slogan of the pformation and upgrading of Dalang's wool industry.

As early as in 2009, Dalang town formulated the "weaving industry cluster construction work plan (2009-2020 years)", improving the ability of independent innovation as the central link of adjusting the industrial structure and enhancing core competitiveness, and stimulating the enterprise's innovative vitality.

Dalang town promotes the pformation of traditional production mode with modern information technology.

In 2010, the town of Dalang arranged 10 million yuan to encourage enterprises to introduce CNC looms.

At present, the number of CNC looms used by the whole town is more than 6200, and the labor force is more than 50 thousand. In the year, the enterprise plans to purchase more than 3000 sets of CNC looms, and it is expected that the total volume will reach 10 thousand by the end of the year.

In addition, Dalang also learned from Italy leather goods and Swiss watch brand model, vigorously created the "Dalang" regional international brand, completed the "Dalang" graphic trademark and VI system design and production, and registered in more than 80 countries and regions of the world.

At the same time, we will take a unified image of "big wool weaving" to participate in important exhibitions at home and abroad, and give a reward of 300 thousand to 1 million yuan for the enterprises and products that won the famous brand names.

In the past 2 years, Dalang town has invested about 10000000 yuan to set up Dalang wool textile product R & D center. By strengthening cooperation with world-famous designers, building a fashion base for sweaters, launching a base, strengthening cooperation with garment institutions, and improving the overall R & D design level of the wool industry.

At present, more than 80% of the town's wool weaving enterprises have set up R & D design department, with more than 1000 senior and senior designers, and about 200000 sweaters each year.

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Logistics channels, e-commerce to achieve seamless trade

Dalang town exerts the advantages of industrial clusters, which not only expands the wool weaving industry, but also extends the industrial chain.

In the construction of exhibition and logistics platform, Dalang town denounced heavy gold for building exchange and pportation channels.

It is understood that Dalang town invested a total of 400 million yuan, the largest domestic wool weaving industry, the largest trade center exhibition hall, invest 100 million yuan to build Dalang (International) logistics center, daily freight volume of more than 3000 tons, of which 33% of wool fabrics, to meet the needs of many enterprises' pportation "channel".

At the same time, Dalang town vigorously develops e-commerce, establishes a supply and demand column on the website, builds an electronic commerce mall, and realizes the endless trade between the ends of wool products.

At present, more than 2000 woollen enterprises are developing e-commerce on the network platform, which provides a convenient channel for many enterprises to expand sales.

Industry "finger" change industry "fist"

In the past, the "single fight" situation of enterprises and merchants made Dalang's wool industry seem a bit messy. But now, with the urban planning guiding the industrial agglomeration, the wool industry of Dalang town has begun to pform from "fingers" into "fist".

At present, Dalang town is trying hard to build a wool weaving trade zone, which is dominated by the wool textile trade center. At the same time, combining with the "three old" pformation work, we should upgrade and pform the external environment of the wool textile trade area and activate the business atmosphere.

At present, the wool textile business district has expanded to 8.9 square kilometers, and a small town has 5 wool professional streets and more than 2600 wool weaving enterprises.

If the wool industry is only a "monotonous production" of water flowing style, it is totally wrong. Now Dalang town combines wool weaving industry with fashion elements and creative elements.

Dalang town invested about 50000000 yuan to build the fashion and creative area of woolen garment industry, attracting many enterprises and famous clothing institutions to enter, and began to create an innovative "gathering area" which integrates the research, design, display, communication and sales of wool garments, thus turning the entire wool industry into a powerful "fist".