Fashion Enterprises Get A Share Of The Wedding Market.

　　随着婚庆市场进入旺季，婚纱摄影、婚庆公司、礼服租赁或购买等也都随之忙碌起来。但我们发现，时下除了与婚庆沾边的行业，商场内的众多时尚服装品牌也跟着婚庆市场忙活起来，礼服成为品牌服装争风婚庆市场的武器，在性价比不敌春装的对比下，却并未阻碍消费者的购买欲望。

  　　  性价比不敌春装

We visited many shopping malls in the provincial capital, and saw that with the weather getting warmer, in the clothing area of the shopping malls, besides the heavy spring clothes that had already replaced the heavy cotton padded clothes, this year the clothing market seemed to have a big change of blood.

"This year's dress styles are very large and are very suitable for prospective new people."

In the two largest brand clothing sales department, we see that the dress is hung in the prominent position of the store, and the colors are red, blue and black.

Rough calculation, the two brands of dress styles are approaching 30% of the total clothing styles. Besides, other brands of clothing sales stores are more or less full of the figure of dress. From the total quantity, the dress is close to 20% of the total number of shopping malls.

Random look at the price tags of several gowns. The price of the dress is mainly 699 yuan and 799 yuan, 700 yuan to 1000 yuan are all popular price. But in the face of the high price, most of the dress is not expensive, and the main materials are acrylic and other materials.

From the point of view of price and material quality, the cost performance can not be compared with the spring dress in the shopping mall, but do consumers buy it for these brand gowns?

  　　 “喜”字当道——只为在婚庆市场分得一杯羹

In a clothing sales area, we see that 8 try rooms are full of people. Of them, there are 5 people in the dress fitting test, all of them are young women. Among them, the red dress is the most popular one.

"The dress style here is not only novel but also personalized, and more practical than the dress shop."

During the interview, Miss Zhou, a woman whose wedding date was set in September, said she chose to buy a dress for the wedding. At present, it costs about 200 yuan to rent a dress, and the style is old and unsuitable. Buying a dress can not only be worn when it is married, but also can be worn in normal life.

It is understood that most of the dresses sold in brand clothing are short designs. When selecting, the salesperson also likes to use "seductive words" to promote sales.

"As early as in the spring of 2009, there were individual brands of water test wedding dress market."

During the interview, a staff member of Wang's brand clothing told the author that the color of last year's dress was mostly used in traditional Chinese jubilant scarlet, with a single style and only sporadic two or three styles for consumers to choose, but the momentum of the wedding market was seen by many manufacturers in the eyes.

According to his analysis, in recent years, the momentum of the wedding market has been increasing. As long as the industry that is closely related to the wedding industry has made a lot of profits, under the temptation of interest, fashion clothing brands also want to get a share in the wedding market. After the trial of water by individual brands, this year, all brands have played the same dress card. From the current sales volume, it has achieved the goal of increasing turnover.